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 | |
| Type | Public |
|---|---|
| Founded | 1996 |
| Headquarters | Baltimore, Maryland |
| Key people | Kevin Plank (Founder/President/CEO) |
| Products | Clothing & Accessories |
| Revenue | ▲$606.6 million USD (2007) |
| Net income | ▲$52.6 million USD (2007) |
| Employees | 1400 (2008)[1] |
| Website | www.underarmour.com |
Under Armour NYSE: UA is a clothing brand headquartered in Baltimore, Maryland, in the United States. The line was initially designed for use in sports, and created to be worn underneath uniforms (like baseball or basketball jerseys) or pads (like football, hockey or lacrosse shoulder pads), but now also manufactures clothes such as hooded sweatshirts, regular t-shirts, sweat pants, compression shorts, hunting gear etc. Gaining immense exposure and popularity in 2003, Under Armour led the trend of form-fitting, moisture-wicking performance apparel which was soon imitated by Reebok's PlayDry material for its NFL Equipment line.[2] In June 2006, Under Armour released a line of football cleats using the slogan "Click-Clack." Many soldiers serving in Iraq and Afghanistan wear Under Armour or similar moisture-wicking clothing for some relief in the hot climate. Recently, parts of the U.S. Military and other NATO forces have banned Under Armour because polyester fuses to the skin when exposed to flame or intense heat, resulting in severe burns.[3] In 2008, Under Armour aired its first Super Bowl ad, marketing its first all-sport training shoe, which was released in May 2008.
